I have spent the past 22 years immersing myself in two distinct roles. Firstly, as a hands-on creative consultant, I have been fortunate to collaborate with numerous brands, agencies, studios, and production companies, delving into the realms of digital, experiential, AR, VR, and Web3. This experience has allowed me to work with esteemed clients such as Honda, Nike, American Express, and Nissan, while partnering with renowned companies like Tool of North America, The Famous Group, B-Reel, and Acne in various capacities including concept development, creative direction, art direction, and design.

Secondly, I am an artist who passionately explores the intersection of digital and physical spaces, working across multiple mediums. Within my artistic practice, I have been nurturing two prominent collections, namely Gernady and The Dot Collection, both of which continue to evolve and thrive.

Originally from New York, I now call Los Angeles home, where I reside with my wife and two French Bulldogs.

Work History

2015 - Now

Freelance Creative


Tool of North America

The Famous Group

DIKO Creative



Stink Studio




Drastic & Co

2013 - 2015

Creative Director

Acne LA

2012 - 2013

Creative Director


2011 - 2012

Creative Director

The Famous Group

2010 - 2011

Design Director

Tool of North America

2006 - 2010

Creative Director / Founder


2005 - 2006

Freelance Art Director


2004 - 2005

Art Director

ID Society

2003 - 2004



2002 - 2003


ID Society

2001 - 2002


ID Society

Awards & Mentions

Cannes Lion 6 

One Show Interactive 13

One Show Entertainment 2

Webby Awards 11

The Addy’s 5


The FWA 4

The FWA Mobile

AICP Next Awards 3

Clio Awards 2

Art Directors Club 3


London International Awards

NewYorkFestival 3

Davey Awards

W3 Awards

Telly Awards

Caples Awards

International Echo Awards

Talks & Books

Seattle Interactive 2014

Google TapRoom 2012

One Show Interactive Volume 14

Net Issue 219 - Sept. 2011Communication Arts Typography Annual 2

Communication Arts Interactive Annual 18

Computer Arts Issue 198 February 2012

Creativity Feature December 2011

Voyage LA

FWA Insights

Gallery Shows

2022 NFTNYC - The Tiger Archives / PMC