About
I have spent the past 22 years immersing myself in two distinct roles. Firstly, as a hands-on creative consultant, I have been fortunate to collaborate with numerous brands, agencies, studios, and production companies, delving into the realms of digital, experiential, AR, VR, and Web3. This experience has allowed me to work with esteemed clients such as Honda, Nike, American Express, and Nissan, while partnering with renowned companies like Tool of North America, The Famous Group, B-Reel, and Acne in various capacities including concept development, creative direction, art direction, and design.
Secondly, I am an artist who passionately explores the intersection of digital and physical spaces, working across multiple mediums. Within my artistic practice, I have been nurturing two prominent collections, namely Gernady and The Dot Collection, both of which continue to evolve and thrive.
Originally from New York, I now call Los Angeles home, where I reside with my wife and two French Bulldogs.
Work History
2015 - Now
Freelance Creative
Spinifex
Tool of North America
The Famous Group
DIKO Creative
Deutsch
Hush
Stink Studio
Symantec
GoodLab
Sisu
Drastic & Co
2013 - 2015
Creative Director
Acne LA
2012 - 2013
Creative Director
B-Reel
2011 - 2012
Creative Director
The Famous Group
2010 - 2011
Design Director
Tool of North America
2006 - 2010
Creative Director / Founder
Fake-Up
2005 - 2006
Freelance Art Director
Fake-Up
2004 - 2005
Art Director
ID Society
2003 - 2004
Designer
Rokkan
2002 - 2003
Designer
ID Society
2001 - 2002
Intern
ID Society
Awards & Mentions
Cannes Lion 6
One Show Interactive 13
One Show Entertainment 2
Webby Awards 11
The Addy’s 5
SXSW
The FWA 4
The FWA Mobile
AICP Next Awards 3
Clio Awards 2
Art Directors Club 3
Awwwards
London International Awards
NewYorkFestival 3
Davey Awards
W3 Awards
Telly Awards
Caples Awards
International Echo Awards
Talks & Books
Seattle Interactive 2014
Google TapRoom 2012
One Show Interactive Volume 14
Net Issue 219 - Sept. 2011Communication Arts Typography Annual 2
Communication Arts Interactive Annual 18
Computer Arts Issue 198 February 2012
Creativity Feature December 2011
Voyage LA
FWA Insights
Gallery Shows
2022 NFTNYC - The Tiger Archives / PMC