How do you engage a SF Giants fan base that is getting younger, more tech savvy and constantly sharing their life and experiences on social media? We took the rich history of the SF Giants bobblehead phenomenon and put an augmented reality twist on it by creating the Hall of Bobbleheads experience within the Giants stadium. Fans can come in get there photo taken and have a customized bobblehead of themselves created which they can share on social media as well as have added to the digital hall of fame within the experience space.

Process

Role

Creative Direction

Art Direction & Design

3D Modeling & Animation

Enviorment Design

Material Design

UX Design/Wire-Framing

Tools & Resources

Photoshop

After Effects

Cinema 4D

Unity

Substance Designer

Rizom UV

Client/Agency

The Famous Group

Project Date

2019