The 2019 Nissan LA Auto Show booth design featured an interconnected QR card system where people's interactions were tracked and logged throughout their day in space. The space had 4 key areas of interaction including NIM Vision, NIM Trivia, GT-R Photo and the Superhero Mirror. NIM Vision was a moving AR window that highlighted car features and options, GT-R Photo was a customized AR photo experience, NIM Trivia was a hosted game show and Superhero Mirror was a full body tracked AR experience.

Process

Role

Creative Direction

Art Direction & Design

3D Modeling & Animation

UX & Wireframing

Client / Agency

Spinifex

Project Date

2019

Tools & Resources

Photoshop

Sketch App

Cinema 4D

Sudstance Painter

After Effects

RizomUV

X-Particles