VW wanted to create a fun and addictive game-like experience for the ID.4’s launch. We concepted a augmented reality slot car-like racing game where the objective of the game was to outperform the other cars by collecting bonuses and powerups and controlling your speed in the corners. The game plat mechanic was the same as a slot car where you need to adjust your speed going into and out of corners to get the optimal speed. Throughout the game vehicle features and highlights were incorporated into the game play and messaging as well as cool video assets for players to share out on social media. The experience also has an arcade style leaderboard with peoples race times and their 3 letter initials.

Track Design Renders

Design

Share Assets

Track & Play Testing

Role

Creative Direction

Art Direction / Design

3D Modeling & Animation

Tools & Resources

Photoshop

Cinema 4D

After Effects

Sketch

Client/Agency

Spinifex Group

Project Date

2020