Experiential
Nissan LA Auto Show
The 2019 Nissan LA Auto Show booth featured an interactive QR system that tracked visitor engagement across four key experiences: NIM Vision, NIM Trivia, GT-R Photo, and Superhero Mirror. Each offered a unique AR interaction, from feature visualization and photo customization to a live trivia game and full-body tracking.
2019
Agency/Brand | Spinifex Group / Nissan
Role | Creative Direction & Design
Case Study
NIM Vision Design Exploration
NIM Vision AR Look & Feel Exploration
NIM Vision Attract Loop Animation Tests
GTR Experience
iPad Designs
Signage
Signage Design Exploration
Signage Testing
NIM Ring Construction
Screen Testing
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