Social Stunt
Foot Locker
In summer 2024, Foot Locker set out to create bold, scroll-stopping social content that felt authentic yet unbelievable. With a tight timeline and limited budget, the team produced quick, TikTok-style clips featuring oversized shoes in unexpected places, designed to spark curiosity and make viewers do a double take.
2024
Agency/Brand | Tool of North America / Foot Locker
Role | Concept & Creative Direction
Landscape Films
New York
Chicago
Portrait Films
New York
Chicago
Initial Look & Feel Exploration
JeffLevine.FakeUp@gmail.com