Digital

The RDX Garage

For the launch of the new RDX, Acura wanted a touchscreen configurator for auto shows, while also exploring alternative interaction models that would let visitors customize the vehicle in real time. Much of the work focused on prototyping and testing new ways for users to engage with the build experience.

Agency/Brand | Spinifex Group / Acura

Role | Creative Direction & Design

Design

Early Design Exploration

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